Choose the Right Promotional Products for Your Next Tradeshow
When selecting promotional products for tradeshows, there are two possible paths to take: the traditional and the whimsical. The nature of your business and the impression you want to leave with tradeshow attendees will dictate which path is right for you. You may think that pens and pencils are not very exciting promotional products, but everyone needs to jot down a note at some point (even in the age of computers). Pens can range from inexpensive transparent models to more expensive rollerball models. No matter the type you choose, having your company name, logo and telephone number or web address printed on the pen will create a lasting impression. Mugs are another effective promotional product to hand out at tradeshows. Imprinted mugs can be made of earthenware, china or plastic. Mug prices increase depending on the material you choose and the complexity of the design you request. Conference bags come in handy at tradeshows because visitors can immediately use them. Consider a colorful nylon bag with your company’s logo brilliantly displayed or a sturdy canvas type with a more subtle announcement of your company’s brand. With so many companies being concerned about conservation, recycled products have become very popular. Lots of promotional companies offer a selection of eco-friendly products. For example, you may opt for pens made from recycled CD cases. These may cost more than other pens, but they will reflect your commitment to the environment. There’s no rule saying you can’t have a little fun while bandying your brand at tradeshows. For a whimsical and affordable promotional product, consider a refrigerator magnet, which can be shaped like a mobile phone or a computer screen to remind people to call or email you. For some real fun, choose promotional products like a yo-yo, model racing car, When choosing a promotional product for your next tradeshow, it’s important to know how many you will need. Try to find out the attendance number for the same tradeshow in years past or an estimate of the number of likely attendants this year. Keep in mind that promotional products are usually sold in minimum quantities of 250 or 500, and that the price per item typically decreases when you buy in higher volume. To find a distributor of promotional products fro your next trade show visit the bpma sourcing site. All British promotional merchandise Association members must supply trade references and a suitable financial history before they can join. During their membership, they must adhere to a strict code of conduct ensuring that their practices are legal, decent and honest.) Look out for their logo displayed on their website or stationary. If you are still unsure you can log onto the British promotional merchandise association website. www.bpma.co.uk
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